Where did ClearWriter come from? A good place to start is founder Bruce Ross-Larson’s first assignment as a budding
editor:
Cut 2,200 pages of economic reporting on Korea to 600 and
render its jargon in eloquent, compelling language—without infuriating its
authors.
Before long, Bruce realized that he was making the same edits again
and again, so he wrote each “standard edit” on a note card, to remind himself
later. The note cards soon filled a shoebox. Then they filled a drawer. And
then a cabinet.
From these cards—and years of working on books and flagship
reports for such institutions as the World Bank, the United Nations, and the Organisation
for Economic Co-operation and Development in Bruce’s day job as president of
Communications Development Incorporated—came the core of ClearWriter’s
philosophy.
Good writing can be taught, and it’s more than correct
grammar.
Bruce expanded on this idea in five books, published by W.W.
Norton, Edit Yourself, Stunning
Sentences, Powerful Paragraphs, Riveting
Reports, and Writing for the
Information Age. The spread of the Internet, with its scalability and
interactivity, offered an even more compelling way to deliver this message.
ClearWriter was born.
This blog was a logical next step, allowing us to talk with
our readers about our passion—good writing and how to create it. We hope you’ll
join the conversation.